{"id":14391,"date":"2017-12-22T15:36:10","date_gmt":"2017-12-22T10:06:10","guid":{"rendered":"https:\/\/www.biztechpost.com\/?p=14391"},"modified":"2024-07-16T19:16:34","modified_gmt":"2024-07-16T13:46:34","slug":"snapchat-still-popular-among-teenagers","status":"publish","type":"post","link":"https:\/\/www.biztechpost.com\/snapchat-still-popular-among-teenagers\/","title":{"rendered":"Snapchat still most popular social network among teenagers globally, Here\u2019s why&#8230;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite a plummeting stock price and slow business over the past couple of months, Snapchat still retains its impressive hold on teenagers who are considered a core demographic that represent the future wave of internet savvy consumers and their preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The findings were published in the newest <a href=\"https:\/\/www.rbccm.com\/\">RBC Capital<\/a> social media survey. The findings throw light on various interesting things about where exactly Snapchat, <a href=\"https:\/\/www.biztechpost.com\/instagram-introduces-following-hashtags\/\">Instagram<\/a> and Facebook stand in the battle over teenagers&#8217; attention.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15526\" src=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM.png\" alt=\"Snapchat\" width=\"2540\" height=\"1642\" srcset=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM.png 2540w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-300x194.png 300w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-768x496.png 768w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-1024x662.png 1024w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-1536x993.png 1536w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-2048x1324.png 2048w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-650x420.png 650w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-150x97.png 150w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-696x450.png 696w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-1068x690.png 1068w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/Screen_Shot_2017_12_16_at_10.02.31_AM-1920x1241.png 1920w\" sizes=\"auto, (max-width: 2540px) 100vw, 2540px\" \/><\/p>\n<p><strong>Here are some key takeaways from the survey:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Around 79 percent of U.S. 13- to 18-year-olds said they have a Snapchat account, more than any other type of <a href=\"https:\/\/www.snapchat.com\">social media network<\/a>. In that age group itself, 73 percent have an Instagram account while only 57 percent say they have a Facebook account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respondents were given the choice to choose only one social network if they were \u201cstuck in a deserted island\u201d. This time 44 percent of teens chose Snapchat, marginally ahead of Instagram which accounted for 24 percent and only a meagre 14 percent went with Facebook.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15524\" src=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg.jpg\" alt=\"Snapchat\" width=\"2000\" height=\"1250\" srcset=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg.jpg 2000w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-300x188.jpg 300w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-768x480.jpg 768w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-1024x640.jpg 1024w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-1536x960.jpg 1536w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-672x420.jpg 672w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-150x94.jpg 150w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-696x435.jpg 696w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-1068x668.jpg 1068w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg-1920x1200.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>(Also read:&nbsp;This Japanese Startup will put a billboard on the Moon by 2020 and&#8230;)<\/p>\n<p><span style=\"font-weight: 400;\">Further, a year ago during the same survey question of RBC, the percentage of teens who insisted on sticking with Snapchat was at 28 percent. This suggests that the app is in actuality still growing in terms of popularity\/necessity among teenagers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, here\u2019s the most captivating bit that came out of the survey; upon being asked about the most important feature in the app, 68 percent Snapchat users said they prefer messaging while 28 percent chose Stories and the remaining 4 percent went with Discover.<\/span><\/p>\n<p><a href=\"https:\/\/www.biztechpost.com\/google-ai-finds-new-solar-system\/\">(Also read:&nbsp;Google AI finds a new Solar system with a record 8 Planets!)<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15523\" src=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/cova-4.jpg\" alt=\"Snapchat\" width=\"652\" height=\"367\" srcset=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/cova-4.jpg 652w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/cova-4-300x169.jpg 300w, https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/cova-4-150x84.jpg 150w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, contrary to the popular perception that Instagram\u2019s decision to clone Snapchat\u2019s Stories hurt the app in 2017, it seems that Snapchat\u2019s real strength lies in its messaging capabilities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, data from <a href=\"http:\/\/www.comscore.com\/\">comScore<\/a> released back in August also found that Snapchat was still more popular among teens than Instagram.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite a plummeting stock price and slow business over the past couple of months, Snapchat still retains its impressive hold on teenagers who are considered a core demographic that represent the future wave of internet savvy consumers and their preferences. The findings were published in the newest RBC Capital social media survey. The findings throw [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-14391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile-apps"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat still most popular social network among teenagers globally, Here\u2019s why... | BizTechPost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biztechpost.com\/snapchat-still-popular-among-teenagers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat still most popular social network among teenagers globally, Here\u2019s why... | BizTechPost\" \/>\n<meta property=\"og:description\" content=\"Despite a plummeting stock price and slow business over the past couple of months, Snapchat still retains its impressive hold on teenagers who are considered a core demographic that represent the future wave of internet savvy consumers and their preferences. 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The findings throw [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biztechpost.com\/snapchat-still-popular-among-teenagers\/\" \/>\n<meta property=\"og:site_name\" content=\"BizTechPost\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/biztechpost\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Abhishekmcj\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-22T10:06:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T13:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biztechpost.com\/wp-content\/uploads\/2017\/12\/AAIA_wDGAAAAAQAAAAAAAAsEAAAAJGU1ZDNmYmQzLTRhNzAtNGM1Yi05OTNmLTNiYTNjNjZkNGJjYg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek\" \/>\n<meta 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